The GAIA Skin Naturals
story began the way a lot of stories do, from the love of a mother for her child. Way back in 2002, GAIA’s founder Michelle launched GAIA Natural Baby as the answer to soothing her son Joshua’s sensitive skin which had developed eczema when he was only 8 weeks old.
Their story might be one you know too well, even today. In the beginning, Michelle tried all the skincare products on the shelves, yet a lot of them made Joshua’s eczema worse or made no difference at all. During this time, Michelle and her family lived on a certified organic produce farm, so she already had a vast knowledge of essential oils and natural ingredients, but she was determined to research them even further to discover the best ingredients that would care for Joshua’s skin.
She was also advised by healthcare professionals about which irritating ingredients should be avoided, as what doesn’t go into the products is just as important as what does. She created natural blends from the knowledge she gained and added these to Joshua’s baths until they found the perfect balance of ingredients that was just right for his delicate skin. Although this reads like a children’s fairy tale, we’re glad to say there was a happy ending – after a little bit of persistence, they found the perfect way to cleanse, soften and care for his skin without causing further irritation to his eczema. GAIA Natural Baby was born!