Ethique – Tone It Down Purple Solid Shampoo 110g


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Say ba-bye to brass and frizz, and hello to bright, bouncy tresses! With no sulfates or petrochemical-derived dyes, this purple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellow tones at bay. Babassu and jasmine oils add shine and body with beetroot extract for extra colour power – combo with Tone It Down solid conditioner for luminous locks.

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  1. Wet your hair and the bar. Slide the bar from root to tip 3-4 times.

  2. Put the bar down and lather shampoo into hair.  It will foam!

  3. Rinse and follow with conditioner if you need to.


Sodium cocoyl isethionate, sodium cocoyl glycinate, stearic acid, mica, cocoyl methyl glucamide, Theobroma cacao (cocoa) seed butter, lactic acid, Orbignya oleifera (babassu) seed oil, betaine, brassica alcohol, glycerine, Guar hydroxypropyltrimonium chloride, fragrance^, jasminum officinale (jasmine) oil, beta vulgaris (beetroot) extract, benzyl benzoate*, benzyl alcohol*, linalool*, eugenol*.^Certified natural. *Component of essential oils.

Ethique is certified palm oil free. All Ethique ingredients are derived from non-palm sources such as rice bran or coconut oils. This ingredient list is subject to change, customers should refer to the product packaging for the most up-to-date ingredient list.


Shipping Delivery Times (Australia)

Standard Shipping (4-7 business days)

Interstate Shipping (5-8 business days).

Express Post (1-3 Business Days)

Orders placed before 12pm AWST Monday-Friday will be shipped same day, orders placed after 12pm will be shipped the next business day.

Check the status of your order via the link in your shipment email.

100% Happiness Guarantee

Not happy? Simply return your products to us within 30 days and we will provide you a refund. Items damaged or faulty? We will arrange a free return and replacement or refund for you. If you have any further questions please don’t hesitate to contact our team at Organic Covet.